Practical guides for investors doing their homework
Sellers and developers always have a story about why a self-storage site will fill up. The only reliable way to tell whether the story holds up is to pull the demographic data on the trade area and check the claims.
Read more →Most location reports start with a circle drawn around the address. The circle is almost always wrong — real trade areas follow road networks and neighborhood boundaries. Here's how to read one like an analyst.
Read more →Car washes are one of the most location-sensitive small business categories. The same concept can do strong volume on one site and struggle three miles away. Here are the five signals to evaluate first.
Read more →Deal packages cover financials and equipment in detail. What's almost always missing is the location, and that's the gap buyers and SBA lenders fill in late, slowing every deal down.
Read more →QSR demand is driven by who's near the location during the workday and where they're going when they leave. Here are the five signals to evaluate before signing a lease.
Read more →Sellers always have a story about why their laundromat location is a good one. The only reliable way to tell whether the story holds up is to pull the demographic data and check the claims.
Read more →Volume pricing available for teams running multiple reports